The opening of a new Fendi shop on Sloane Street has inspired the Italian design house to pay homage to English designers, by teaming up with the Royal College of Art’s highly recognised Design Products Department for window and in-store displays dedicated to Fendi’s heritage and hallmark craftsmanship. The unveiling will coincide with the London Design Festival on 17th September and will focus on the future, process, and craft. The above in-store display was created by Sam Weller and Imme van der Haak from pieces of the Fendi Selleria bag.
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